Ad targeting and optimization

Login All Mails and Easy Search
Markets Now
Shop Links
Easy Shopping
World Travel
Jobs and Friendship Dating
Online ShopsAd targeting and optimization
One aspect of ad serving technology is automated and semi-automated means of optimizing bid prices, placement, targeting, or other characteristics. Significant methods include:

Behavioral Targeting - Using a profile of prior behavior on the part of the viewer to determine which ad to show during a given visit. For example, targeting car ads on a portal to a viewer that was known to have visited the automotive section of a general media site.
Contextual Targeting - Inferring the optimum ad placement from information contained on the page where the ad is being served. For example, placing Mountain Bike ads automatically on a page with a mountain biking article.
Creative Optimization - Using experimental or predictive methods to explore the optimum creative for a given ad placement and exploiting that determination in further impressions.

Notable ad servers
Smart AdServer - Interactive marketing and ad serving solutions for agencies, publishers and advertisers.
DoubleClick - An ad management platform for publishers, advertisers, and agencies.
OpenX - An open-source ad-server released under the GPL license.
ADTECH - Part of the AOL Platform-A group of companies.
Hiro-media - Dedicated video ad server
Google Ad Manager - Google's Ad Server
Videoplaza - Dedicated video ad server
Real Media - Open AdStream ]] - A WPP company